Lucia A. Reisch

Professor of Intercultural Consumer Research and Behavioural Public Policy, Copenhagen Business School

Lucia A. Reisch is a behavioural economist and full professor of intercultural consumer research and behavioural public policy with a specialization on sustainable consumption and production at Copenhagen Business School in Denmark. She is one of Europe’s leading academic experts in “nudging”, particularly in the field of sustainable consumption and production. At Copenhagen Business School, Lucia founded the interdisciplinary research lab Consumer and Behavioural Insights Group (CBIG). Lucia has been a member of the German Bioeconomy Council, the German Council for Sustainable Development and has been a regular member of high-level scientific committees consulting the German Chancellor on sustainability issues.